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echristley(at)nc.rr.com
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 Posted: Mon Aug 21, 2006 11:17 pm Post subject: AeroElectric-List Digest: 17 Msgs - 08/18/06 |
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AeroElectric-List Digest Server wrote:
| Quote: | Scott Lewis wrote:
>Fergus Kyle wrote:
>
>
>>It also implies the PUBLIC is stupid and easily swayed. If that is
>>true his boss is a perfect example. Perhaps that is what marketting
>>is - consumption by the stupid?
>>
>>
>And right there you have hit the nail on the head!!
>
>Also, politics is the art of appealing to the fears of the stupid.
>
>
I agree but I would change the word "stupid" to "ignorant". I don't
believe there are hundreds of millions of stupid people around the world
voting against their own interests, they are simply ignorant of what's
happening around them.
Never forget that, by definition, 50% of people have below average
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intelligence.
I had an argument with one of my wife's girlfriends once over the cheap
generics versus expensive but heavily advertised aspirin. I explained
the long history of aceti-salicyllic acid (sp?). I showed her how the
FDA requires manufacturers to divulge the quantity of each active
ingredient right on the packaging. She countered that "they put other
stuff in that isn't active but makes it work better." I quit arguing.
Advertisers won. In a different instance, another friend was amazed
that all of our dinner plates didn't match. How often do you see
mismatched dishes on a television show that doesn't involve foul-mouthed
trailer trash?
I don't know how it is in other countries, but over the last 50yrs
Americans have been slowly converted from citizens to "consumers". This
has been done with a constant barrage of television and radio
advertising that can create feelings and emotions without having to be
filtered by the cognitive process of reading and digesting the written
word. "Don't think. That's hard. Just have fun. Buy {new shiny
thing}. {slightly used shiny thing} is outdated and no longer
fashionable. You will only be young, beautiful and hip if you have {new
shiny thing}. If one dish breaks, you have to throw out the whole set
and buy another. Store brand apirin won't work. You need 5 different
flavors depending on which quadrant of your head the ache is in."
Cognizant citizens make poor consumers.
It's not smart vs stupid. It's trained vs untrained. Spend an hour in
front of a TV with a typical teenager. Find out what they think about
the advertisements. Everything is cool and exciting. Find a way to
isolate them from the boob-tube for a week or two, and then spend
another hour at it with them. You'll be amazed at the number of times
'stupid' in used in reference to the commercials.
Until we can turn off all the raio an television stations for a few
weeks (which will cut consumerism and put most of us out of our jobs),
we will have to deal with the prevalent conditions. No matter how it
sticks in my craw, I know that I must convince ignoramuses that my
airplane is safe. (Not 'safer than a Cessna'. They think those are all
kamakazi dive bombers.) We must convince them we're safe.
Experimental and amatuer have to be either qualified or not used.
"Experimental? Not really. This design has been flying for well over
40 years." "All 'amatuer' means is that I don't have to make a profit.
Instead, I have to keep rebuilding a part till it is right. I don't
have a schedule for that reason. It will fly only after everything is
perfect." If we can fit those explanations into ABEA, then I'm all for
it; otherwise, let's stick with OBAM for the time being.
--
,|"|"|, Ernest Christley |
----===<{{(oQo)}}>===---- Dyke Delta Builder |
o| d |o http://ernest.isa-geek.org |
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harley(at)AgelessWings.co
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| Posted: Tue Aug 22, 2006 5:46 am Post subject: AeroElectric-List Digest: 17 Msgs - 08/18/06 |
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