SteveD
Joined: 09 Jan 2006
Posts: 50
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 Posted: Sat Nov 15, 2008 6:36 am Post subject: Europa Aircraft Marketing |
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Hello folks! Passing this on from the people at Europa.
Steved
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Europa Aircraft Marketing team need you!
After the exciting developments in September with news that Europa Aircraft was party to a friendly takeover by Swift Technology Group, things are on the up! It's a really exciting time for Europa, and the UK aviation industry as a whole and everyone on board is really looking forward to what the future will bring.
As promised, there is significant investment in the marketing of the company, staring with a new web site which will be live next week together – news will be posted when this is available - and new collateral, advertising, road shows, PR and so on in 2009.
As part of the Marketing strategy, we aim to portray the 'Europa Community' that exists around the World - it's already out there with the Europa Club, personal web sites and editorials, however, our aim is to bring this together and allow everyone in the aviation industry to see just how impressive this is.
The first thing is to create a community area on the new web site, with a small write up about Europa builders and pilots together with links to personal builders web sites and blogs Worldwide.
We would also like to create case studies, both text and video based, source quotes from our builder base and get real life reviews about both the build and flight experience. We are also hoping to create an impressive photo gallery, and have found that some of the best photos are those personal to each builder.
Rebecca Haines who heads up Marketing for Europa has already been contacting some of you with personal sites found on internet search engines or through word of mouth, but we’re sure lots more of you would be happy to be part of the Europa aircraft story for marketing and publicity purposes.
If you would be interested in becoming part of this community, and would like to have a chat further about it, please send an e-mail to Rebecca at rebecca.haines(at)swiftaircraft.com.
Of course we would never use any material you provide without your permission and will keep any information you provide in the strictest confidence until sign off.
We would love to hear from you - no two build stories are the same, and it really is a great insight into the whole Europa experience.
Many thanks in advance for your assistance.
The Marketing Team
Europa Aircraft
Visit - www.EuropaOwners.org
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